The Yellow Pages

I’m probably gonna date myself here, but I don’t care.

I liked the yellow pages for finding companies. You could look up a category – lawyers, furniture, dentists, whatever – and get a listing of all the businesses of that type in your area. You know your area, so could tell by the town names how far away they are. Maybe you had a friend who used a particular company and told you they loved dealing with that company. Noted. Maybe a coworker had a horrible experience with a different company. Also noted. (Mental filing cabinets are your friends!!)

My point is, I don’t want some algorithm to show me only the results that it thinks I’d be interested in. I also don’t want another algorithm to bombard me with ads for shit I have no interest in just because I was curious about one thing on a random fucking Tuesday a few weeks ago. I don’t want to see sponsored listings for something only remotely related, or from companies that pay to subvert other companies by having their info at the top of the results list. I want to see ~all~ of my options, speak to a human being when I call, and make my own informed decision about who I’m going to give my business to. Just sayin.

That’s all, rant over. Carry on.

Happy Friday!