Swag

This is an interesting word.

You can get swag at a trade show, a bank, or even a doctor’s office. It’s merchandise that companies give you in the hopes that you use it and thereby promote their product or company. It’s pretty ingenious. Especially if they provide high quality swag! I still have a shirt I got from a physical therapy place years ago because it’s one of those thick, sturdy but super soft, comfortable shirts.

Random thought – band t-shirts are swag too, but you pay the band for the ability to advertise for them. Even more ingenious.

You can also give a swag – or, more appropriately, a SWAG – a Scientific Wild Ass Guess. This is where you have some data support, but not enough to say definitively, so you fill the rest with experience, judgement and luck. My favorite application of the word.

That is all. Happy Friday!